235.00 USD
A.T.A. Standard Type Book published in 1951, also referred to as the A.T.A. Perpetual Type Book, was developed by the Advertising Typographers Association of America between 1925 & 1948. This set was printed by William Patrick Co., Inc in Newark, N.J.
Publishers, printers, lithographers & graphic artists used this reference to select type face from hundreds of type specimen sheets. The binders are filled with type specimens in their available points and weights.
The Forward in binder number 1 of this four volume set states "This set of A.T.A. Perpetual Type Book, comprised of three volumes, is No. 107 and is presented to Multi-Color Lithographers Newark, N.J." The fourth volume may have been added over time as the Standard Type Book was designed to be expandable as new type faces were developed and published.
This 4 volume set of type specimens is a typography gold mine for an artist or crafter.
Housed in very sturdy brown loose-leaf binders with gold stamped titles, the volumes are in good over-all condition. The binders were obviously used day-to-day and show wear. Some of the pages are soiled. Volume II has pink paint on the edges of the pages and binder (see photograph 3). The binders appear to be full and there are about 50 additional type face pages that are separate from the volumes.
Each binders measure 11 3/4" x 10" x 1 3/4".
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